STORY


icon-1FEP was conceptualized as the global business cycle was heading towards a trough. The financial crisis swept across the globe and brought down formidable names in the investment arena.

icon-1As FEP prepared to launch, another challenge was on the horizon. The political turmoil in the MENA region toppled regimes and the ensuing instability subdued investor sentiment.

icon-1FEP rationalized the shortfalls of the prior business environment, turned around the challenge, and set up its business on three fundamental business dynamics that have reshaped markets recently.